It’s only a few days now till The Story, and its all getting very exciting. I’ve spent most of the last few days working with the Newspaper Club team and the brilliant designer Alex Parrott on The Story newspaper. It’s looking absolutely gorgeous – Alex is a genius designer, and I highly recommend him. He’s taken the idea of ‘embellishments’ in the definition of the word ‘storytelling’ as an inspiration, and has come up with a design that is clean, yet illustrative. Here’s the logotype he’s created to give you an idea:
And here’s Alex’s notes on his design:
‘Storytelling is the conveying of events in words, images, and sounds often by improvisation or embellishment.’
The word embellishment is also used in typography, and both meanings are very similar:
A decorative detail or feature added to something to make it more attractive
Typographical embellishments are often found in traditional books used as ornaments, swashes or illuminated letters. I thought I would borrow from this idea but give it a contemporary twist.
The Front cover uses 2 fonts, one very traditional and the other very modern. The combing of the modern sans serif face with the embellished swashes behind it hark to the past of storytelling whilst looking current and relevant to today. The traditional font is counter-balanced by the colours, word allignment and hyphenated word, all of which are more common in design today.
The whole newspaper is just gorgeous – I can’t wait to see the printed newspapers tomorrow!
