At The Conway Hall, London - 10am - 4.00pm, Friday 19th February 2016

The End of The Story 2010

In Uncategorized on February 22, 2010 at 3:07 pm

The End

Well, that was a lot of fun.

The Story happened at Conway Hall last Friday, and 400 or so people turned up on a clear, bright (and fortunately not rainy) day to hear an eclectic range of speakers tell stories, or talk about storytelling.

Russell Davies was a most genial host, getting the audience warmed up and even supplying them with chocolate after the lunch break. The speakers were magnificent, provoking emotions from laughter to apprehension, shock and awe. The Newspaper Club and Alex Parrott helped create a fantastic Newspaper for the day, and Live Union made sure the whole thing ran without a hitch (and recorded audio of all the speakers that I will put up here as soon as I can track down a minidisc player). And last but not least, I had a small but perfect bunch of helpers on the day – Rebecca Denton, Sarah Pridham, Holly Locke, Gemma Brady and Richard Ayers – who made sure everyone and thing was where they should be.

As I said at the very end of the day, The Story was a very selfish event, organised because I wanted to go to an event like this, and there didn’t seem to be anything like it already. In reading some of the responses from attendees, its been really enlightening, and useful, to find out what people thought of the day.

It seems the format was a surprise for some who expected a more traditional conference, and didn’t expect to get a mixture of people talking about their practise and others just telling stories. I’m pleased it was a surprise – I wanted a day that would inspire you and remind you of the visceral emotions that good storytelling can create in you. Hopefully, through reflecting on these emotions and thinking about how the speakers create them in their stories, it would inform our own practises, whatever platform, format or context we tell stories in. I believe passionately that its how we make people feel that defines our success, and yet we don’t seem to talk about this as much as we do about the technicalities,  business models and rote descriptions of the way we do things.

There have been some great blog posts by some of the attendees – Charles from Mudlark, James Bridle, Susi O’Neill, Adam Gee, Jane Young, Rebecca Denton, Vicky Matthews, Jez Paxman, Meg Pickard and Suw Charman. Suw also filmed Sydney Padua’s talk and put it up on her site, as well as a video of Neil Gaiman reading the story that Cory Doctorow told on the day.

Thanks to everyone who has written up their thoughts – they’re all really insightful and useful, and they’ll make The Story 2011 an even better event (yes, I am going to do it again, but I won’t start thinking about it until autumn). If you’ve written up your day, or posted photographs, please do let me know by leaving a note in the comments here. I’ve recorded the talks, so will put them up here as soon as I can, and will also put up the medium format pictures when they’re back from the lab.

Finally – thank you to everyone who turned up. Its a pretty nerve-wracking thing to decide to organise an event like this, especially if you’ve got a day job and a (very understanding) family as well. It was all worth it to hear the response from everyone there, whether it was laughter and applause at the event, tweets through the day, or cogitative reflections in the days afterwards. You’ve made it all worthwhile, and a heck of a lot of fun. Thanks!

[UPDATE: more blog reports from DigitLondon; James Hogwood; Matt Jukes; Mun Keat Looi; Gill Wildman. Thanks everyone!]

  1. Matt – the day was incredible – what a feat of programming… I was transfixed from beginning to end – laughed, cried and met some lovely, like minds. Can’t wait for The Story next year…

  2. I had a great day – brilliant event with an interesting mix of speakers. I think I was one of those surprised by the format – however it was very much a pleasant surprise. I blogged about my day here

    Thanks for arranging it and I look forward to The Story 2011..

  3. I had an awesome time and can definitely say it put me through far more of an emotional rollercoaster than any other conference I’ve been to. From giggles to guffaws, lump-in-the-throat moments to neck-hairs-on-end moments and one moment of genuine tears (though, to be fair, this was because Russell hit me in the face with a flying cadbury’s creme egg).

    Definitely got the cognitive cogs whirring and set some interesting thoughts in motion.

    Roll on next year!

  4. Hi Matt- if you shoot me the audio of ‘graphic storytelling’ I’ll put it over a slideshow of the images for you– don’t know if it would make sense without them!

  5. Fabulous day Matt. I can’t wait for next year!

    I blogged about the day here:

  6. I’ve just uploaded a set of photos from the wonderful day (thank you!) at

  7. Thanks for a hugely enjoyable day. I’m interested by the surprise levels. I think that what you curated was practice-led. People telling their stories are showing their craft, their intent, their perception of what a story is. Stories aren’t widgets. You can’t anatomise their creation and present a how-to in 20 minutes (well you can, if you are Robert McKee, but it’s a dangerous thing).

    My only thought for next year is that it should be more widely distributed – there was plenty for all kinds to get their teeth into. See no reason why you shouldn’t get some support for it from UKFC / ACE *if you want*.

  8. thanks for a great day, matt. was so impressed at how the day ran. enjoyed all the talks, especially sydney, coney, failbetter and tim wright. have blogged about it here – oh, and it’s inspired me to rethink a personal story project of mine. can’t say more than that.

  9. One of the best events I’ve been to in a long, long time. More thanks and comments here

  10. Matt – Thanks for a brilliant day. Truly inspiring. A few of my humble thoughts on the day are here

  11. i’ve literally only just read all your thoughts, build up to this, words on what it is, and now post match analysis and frankly gutted i missed it! clearly a combination of over eager work load and over eager 9 month old baby meant i had my head half way up my arse and never actually realised this was going on – so near to my bloody door too. looks a tremendous success… so next time….

  12. Hmm… Just my luck to be in the wrong country when something like this is going on! And this event may have arisen from a “selfish” impulse, but isn’t that how a lot of great inventions start – fulfilling a need?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Get every new post delivered to your Inbox.

Join 1,471 other followers

%d bloggers like this: